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2022年9月1日

5 Useful Tips on Writing Product Descriptions That Sell

Bad product descriptions can drive away potential buyers. Here’s how to write product descriptions that sell.

5 Useful Tips on Writing Product Descriptions That Sell

Many enterprises have taken their businesses online, especially since the pandemic hit. It’s no wonder why the competition in the digital space has become tighter.

Since many businesses offer similar products online, it’s crucial to elaborate on the key features your products offer. This is where product descriptions come in.

Your customers need to understand how your product works and how it can benefit them to decide whether it’s right for them. In this blog, you’ll learn what a product description is and the basic details you need to include, and how to write product descriptions that sell.

What is a Product Description?

A product description is a marketing copy that explains your product’s features and benefits. Generally, it contains the following details:

  • Image
  • Product dimensions
  • Color
  • Style
  • Weight
  • Technical specifications
  • Materials used
  • Type of production (i.e. handmade or manufactured)
  • Uses and benefits

The length of the descriptions varies depending on your product’s complexity and cost. For instance, if you’re selling a car, you’d have to write more information about it than when you’re selling a shirt.

How to Write Product Descriptions That Sell

Now that you know the crucial details you need to include in your product descriptions, it’s time to learn how to write them. Keep these five tips in mind when writing your product descriptions.

5 Useful Tips on Writing Product Descriptions That Sell

1. Know your buyer persona

The first essential step is to identify your buyer persona. If you don’t know who you’re selling to, you wouldn’t know which information to include and disregard.

You should create a product description that revolves around your buyer persona’s objectives, pain points, and challenges. By writing prospect-oriented descriptions, you can encourage your target audience to engage with your business.

Relevant and contextual information drive buyer interest and trust. It’s crucial to make an excellent first impression and hit the right people at the right moment.

2. Stick to your brand voice

You’ve probably noticed that product descriptions vary from brand to brand. And this is a good thing; it only means these brands are sticking to their tone of voice.

As a business owner, you’d want your product descriptions to also sound like your brand. Do you keep things in a professional tone, or do you like to sound a little playful with humor?

Your branding distinguishes your business from your competitors, helping highlight what makes your product the better choice. On-brand product descriptions also reflect your desired portrayal, supporting your marketing and advertising strategies.

3. Include features and benefits

Buyers need to understand what’s in it for them. Why should they buy your products? How can your products directly benefit them?

For this reason, it’s also important to consider your buyer persona’s motivations and concerns. Pick the three most valuable features and explain how each can solve your persona’s pain points.

Also, keep your buyer persona in mind when writing the product’s benefits. If they’re after functionality and comfort, highlight those benefits.

4. Use bullet points

Heavy and chunky texts are difficult to read, which may drive buyers away. Bullet points help do the trick by improving your content’s scannability.

Readers would want to read clear and precise descriptions, especially in the age of information overload. You can use bullet points to display the most crucial product details.

You can also use other symbols like checkmarks to highlight unique product features. Such visual elements can help highlight how your products can solve their day-to-day challenges.

5. Add power words

Certain influential and “power” words help improve your product descriptions’ persuasiveness. Compelling words, such as sensational, miracle, magic, and revolutionary, help drive people’s interest.

Meantime, power words that help sell almost everything include amazing, breathtaking, jaw-dropping, eye-opening, and mind-blowing. Adding some of these words to your product descriptions can make them pop.

Another trick you can do is adding power words to describe your buyer. Some brands use this trick to make their customers feel a certain way when they use the product.

Takeaway

As in many things, product descriptions aren’t one-size-fits-all. But as a general rule, product descriptions must be clear, short, and direct to the point.

In a nutshell, product descriptions should inform your buyers what they need to know. You’re on the right track as long as it’s concise, skimmable, and most importantly, factual.

Are you planning to take your business to the next level? Build your eCommerce website with us. Get in touch with our team to learn more about 天博’s eCommerce solutions.

2022年9月1日

Ecommerce Trends in 2023 and Beyond to Watch Out For

Don’t wait till it’s too late. Learn the latest eCommerce trends of 2023 to stay ahead of the competition. Read our blog to know more about these trends.

Ecommerce Trends in 2023 and Beyond to Watch Out For

Consumer trends continue to evolve, especially in today’s digital age. Insider Intelligence predicts worldwide eCommerce sales could reach $5 trillion in 2022. Retailers are becoming more aware of the trends and leveraging them to see how they can improve their products and services. And now that we’ve entered the second half of the year, there’s more interest in eCommerce trends in 2023. 

If you’re a business owner who wants to remain relevant amid the evolving customer needs, here are some developments you can expect in the coming year.

6 eCommerce Trends in 2023 and Beyond You Need to Get Ready For

1. Sustainable Shopping

Companies are making more conscious efforts toward the green global trend. This is as the world becomes more inclined to interlace greener options in everything. Millennials claim they prefer companies and goods with a larger purpose than profit. Around 65% of these shoppers identify sustainability as a top priority, and 26% base their purchases solely on these values.

With the numbers indicating that customers are becoming more inclined to make green transactions, a gradual shift to more eco-friendly efforts is worth investing in. Remember to be authentic and honest. Millennials are savvy consumers, and they see through empty promises.

Here’s what you can do to slowly transition to a more sustainable business model:

  • Consider your goals concerning sustainability and the environment.
  • Choose what you can do to assist these efforts.
  • Include your actions in conversations with customers and on your website. 

2. Voice Search-Enabled Shopping

Voice search is one of the most popular ways to search online. Since being introduced by Google in 2011, voice search has dramatically increased in usage. In 2020, Insider Intelligence estimated that 128 million people in the U.S. would use a voice assistant at least monthly, a whopping 38.5% of the total population.

As part of eCommerce trends in 2023, voice-activated smart home appliances make it easier to check the weather or the most recent sports score, and even adjust the thermostat. The extensive usage of voice search and voice-activated products has given retailers the power to utilize smart home assistants for eCommerce potential. 

Successful AI products like Amazon’s Alexa and Apple’s Siri make this function an increasingly popular and efficient way to do searches. As such, eCommerce retailers that work with voice-search technology are expected to move forward over the coming years. 

3. Social Commerce

Social commerce promotes a more streamlined and frictionless customer shopping experience, promoting better customer service for businesses.

With businesses like Instagram, TikTok, and Pinterest allowing companies to use their eCommerce platforms, the growth of social commerce may further increase. And thanks to the power of social media, brands will target new generations of consumers with products directly from these applications instead of being redirected elsewhere.

4. Visual Commerce and Live Shopping

Another potential eCommerce trend in 2023 is visual commerce, which is the use of engaging visual materials and augmented reality to improve customer experience. Due to the pandemic, many consumers are still hesitant to shop in-store. This hesitation has led to businesses adapting to a more digital approach.

But, transitioning to online commerce means your customers can’t physically use or try your items. Because they cannot examine the item’s physical characteristics, hold it, or speak with a store employee, they must rely on the product information you provide for them to decide.

Visual commerce immediately addresses consumer concerns about internet shopping. It improves your brand’s visual appeal to drive sales if done right.

For instance, fashion eCommerce recognizes that the visual depiction of products is crucial. Customers are unlikely to purchase things if the product images are not inviting and enticing. As such, visual commerce must include compelling visuals to draw customers’ attention to a product and ultimately make them purchase it. 

Live shopping is another trend worth leveraging. It involves selling items via live video streaming, allowing you to present and even demo your products. Interested buyers can ask questions about the products in real-time and purchase directly from the broadcast.

5. Omnichannel Retail

Consumers can no longer make the distinction between online and offline buying. As one of the upcoming eCommerce trends in 2023, customers can start their buyer’s journey online and then end in-store. According to a recent study, nearly 90% of consumers want an omnichannel experience.

A true omnichannel strategy must give a consistent brand experience across platforms to meet your customers where they are and create relationships by breaking boundaries. It should emphasize channel diversification for business model optimization, as well as comprehensive data and technology integration.

The bottom line is consumers need the same experience and information regardless of the channel. Customers won’t distinguish between online and offline shopping; therefore, retailers shouldn’t either. 

6. Post-Purchase Experience

Customer service will be a popular eCommerce trend in 2023. Excellent customer service is essential even after the purchase has been completed to keep customers coming back. For online shops, sales transactions are the most lauded part of the deal, but what happens after the purchase matters most for customers.

Returns are a constant problem for both traditional and online merchants. According to research by Metapack, 69% of shoppers say that one of the top three factors for consumers when making an online purchase is the ability to monitor an order. 

The same study says 57% of consumers worldwide are “somewhat likely to shop more with a site that made the returns process smoother.” 

Adopt These Ecommerce Trends in 2023

2023 is just around the corner, and it’ll be difficult to catch up with other businesses if you don’t stay on top of the latest industry trends. Your business can launch an effective eCommerce venture with these ideas.

Don’t wait till you’re left behind. Partner with a reliable eCommerce platform provider that can give you the edge you need to stand out and succeed. Vessell offers professional eCommerce services to all businesses. Its website builder function allows brands to create a curated website that attracts leads and converts sales. Request a free demo today!

2022年9月1日

Mental Health in the Workplace: Why Is It Important?

As organizations adopt new working setups, it’s become more important for companies to ensure their employees’ mental health in the workplace. Here’s why.

Mental Health in the Workplace: Why Is It Important?

Since the pandemic hit, companies have pivoted to new work setups, significantly impacting employees. It’s no longer surprising that mental health in the workplace is underscored these days.

Ensuring employees’ mental health is no longer a nice to have company support but already a necessity. Employee wellness initiatives have become imperative today, and we’ll drill down into why.

In this blog, you’ll learn why mental health in the workplace is important and ways to achieve it for yourself, colleagues, or employees.

What is Mental Health?

But first, let’s discuss what mental health is.

Mental health encompasses one’s psychological, emotional, and social well-being. It influences an individual’s perception, cognition, and behavior.

Additionally, mental health determines how a person makes decisions and responds to stress and interpersonal relationships.

Today, businesses must prioritize mental health in the workplace to hire and keep high-performing employees. Let’s take a look at the reasons why it’s important to do just that.

5 Reasons Why Mental Health in the Workplace is Important

Mental Health in the Workplace: Why Is It Important?

1. Stronger Coping Skills

Employees with stable mental health are better at coping with stress. They are more likely to adopt healthier coping mechanisms than resorting to alcohol or drugs, throwing a fit, or fighting with colleagues.

2. Promotes Positive Self-Image

Mental health also affects an individual’s confidence and self-esteem. Employees with optimum mental health are more likely to see their positive attributes. They will strive to hone these and have a generally happier and healthier life.

3. Improved Productivity

An inability to cope with daily stressors or deal with mental health disorders can directly impact one’s productivity levels. If a person is mentally strong, he or she can work more efficiently and produce high-quality work.

4. Better Relationships

People with good mental health are also better at nurturing relationships as they can offer more support, time, and affection. Employees under emotional distress tend to isolate themselves and avoid socializing with others.

5. Enhanced Life Quality

A person’s quality of life is more likely to thrive when his/her mental health is thriving, too. This results in more active participation in their homes, work, and communities.

Ways to Ensure Mental Health in the Workplace

We’ve seen how crucial mental health is to keeping employees happy, productive, and thriving in the workplace. So, how can you ensure your and your employees’ mental health? Below are some tips.

Mental Health in the Workplace: Why Is It Important?

As an employer:

Provide Employee Assistance Program (EAP)

An EAP refers to a work-based program that seeks to help employees with work-related issues or personal problems that may negatively impact their well-being or job performance. This is typically offered for free and can be accessed in several ways like online, video conferencing, or face-to-face.

Give free access to mental health tools

Easily accessible mental health tools like work-life balance questionnaires can also be helpful for you and your employees. By understanding how they are coping with their professional and personal life, you can better support them.

Companies like 天博 provide such tools, allowing employees to communicate their feelings. 天博 also helps its employees connect with professionals who can help them deal with their problems. You can take inspiration from such organizations to ensure your employees’ mental health.

Launch employee engagement activities

Keeping employees engaged in several activities can also help promote better mental health in the workplace. For example, you can launch contests, offer payday treats, and invite wellness coaches.

As an employee:

Open up about your feelings

Sharing your feelings with a few trusted friends can help you unload some emotional baggage. If you’ve already opened up and feel it is not enough, it is best to open up to a professional who can give you expert advice.

Practice self-care and stress coping skills

Self-care is important. You can practice this along with stress coping skills during your lunch break by going for a walk, practicing deep breathing, and listening to inspirational podcasts.

Participate in employer-sponsored activities and programs

Companies have become more aware of the importance of mental health in the workplace. For this reason, many are offering programs and activities that seek to promote their employees’ well-being. Take advantage of these by actively participating in these programs and activities.

Make Mental Health a Priority

Mental health is crucial, especially these days. While it can be hard to achieve during unprecedented times, there are ways to overcome challenges and ensure a stable mental state.

It also helps to look for a company with values that are aligned with yours and prioritizes mental health in the workplace. If you’re looking for a new opportunity, 天博 is hiring! Check our open positions to see if anything fits your skills perfectly!

2022年9月1日

Top 10 Technology Trends in 2023 and Beyond [Downloadable Infographic]

Are you ready to shape your business’ future? Discover the top 10 technology trends in 2023 and beyond in this downloadable infographic.

Top 10 Technology Trends in 2023 and Beyond [Downloadable Infographic]

Organizations and businesses have learned significantly from the effects of the pandemic. Technology evidently played a pivotal role in the survival of many institutions and enterprises and is seen to do so continuously.

The 2022 tech trends showed that many organizations will become highly dependent on digital solutions, reducing the need for a ‘facility.’ Distributed Cloud, AR/VR, Blockchain, and an increase in demand for ICT Certifications also form part of last year’s trends.

In this infographic, you’ll learn what you should expect in the year to come to better prepare your business. Read on as we unveil the top 10 technology trends in 2023 and beyond you need to get ready for.

Top 10 Technology Trends in 2023 and Beyond You Need to Get Ready For

Top 10 Technology Trends in 2023 and Beyond [Downloadable Infographic]

1. Hyperscalers

Hyperscale refers to the ability of an architecture or system to scale a distributed computing environment appropriately to meet increasing data demands.

In the coming years, “hyperscalers” are expected to dominate the software and IT services market. Research shows that in 2021, the BFSI industry led the hyperscale cloud market, accounting for 25% of the market share.

Meantime, the Manufacturing hyperscale cloud market is seen to grow the highest with a CAGR of 31.35%. This growth is attributed to the cloud computing technology manufacturers are most likely to adopt to ensure the security of their supply chains and consumer communications.

2. Data Fabric

One of the technology trends in 2023, data fabric is an environment that utilizes intelligent and automated systems to facilitate consistent capabilities across various endpoints. Its ultimate goal is to maximize your data value and expedite digital transformation.

The increasing variety and volume of business data will drive this trend, while the lack of integration with legacy systems is seen as a barrier. While there is opportunity in the increasing cloud adoption, the challenge lies in organizations’ disinclination toward new technology investments.

It is also worth noting that a formidable data fabric architecture uses a mix of built and bought solutions, as no existing stand-alone solution can facilitate it at the moment.

3. Industry Clouds

As the term suggests, industry clouds refer to cloud systems that are tailor-built for a certain industry, such as banking, manufacturing, retail, and healthcare. Its fundamental purpose is to address management and compliance needs.

This means that the cloud can tackle vertical-specific issues. For example, industry clouds can help a banking institution deal with specific rules and regulations on how it must process, store, and secure its operations and data.

4. Metaverse

Metaverse refers to the virtual, three-dimensional space focused on social connection. In this “integrated network of 3D virtual worlds,” people can socialize, collaborate, play, and work together.

Metaverse’s growth is seen to be driven by the increasing trend of online gaming fueled by the pandemic. Meantime, its market drivers include the rapid AI tech usage in Brazil and the proliferation of virtual reality in North America.

5. Cybersecurity Mesh

Cybersecurity mesh utilizes a holistic approach to ensure the security of every device within its perimeter. According to Gartner, the worldwide information security market is expected to reach $170.4 billion in 2022.

While it comes with several incredible benefits like robust cloud security in both remote and onsite workplaces, cybersecurity mesh also has risks.

For instance, the heavy investment in this technology may not see cost-benefit until two to three years. IT groups can benefit from cybersecurity mesh, but they must be familiar with a new IT security system.

By 2025, it is estimated that 75% of large companies will actively pursue a vendor consolidation strategy, and 50% will adopt privacy-enhancing computation.

6. Non-Fungible Tokens

Non-fungible tokens (NFTs) are digital assets like artwork that belong on a blockchain and cannot be cloned. One of the major drivers of NFT market growth is the increasing demand for digital art worldwide.

Another is the increasing utilization of cryptocurrency, which people use to buy digital assets. China, Japan, Singapore, and the Philippines are key markets for NFTs in the Asia Pacific region.

7. Hyperautomation

Hyperautomation uses multiple technologies, platforms, and tools, such as Artificial Intelligence (AI), to automate as many IT and business processes as possible. A McKinsey report revealed that 2.6 trillion work hours are automated in the United States alone.

Its growth factors include the increasing automation trends in the healthcare and manufacturing sectors, improving compliance and security initiatives, and growing RPA implementation.

Hyperautomation is enabled by several technologies like no/low-code platforms, process mapping tools, RPA, AI, and machine learning.

8. Education Technology

Education Technology or EdTech refers to the combined use of educational practices and IT tools to facilitate enhanced learning. By 2029, EdTech’s market size is projected to reach $319.65 billion.

Some of the main contributors to this growth are smart hardware solutions like interactive projects and whiteboards, learning management tools, and enhanced IoT devices and connectivity.

EdTech comes with many advantages for both students and teachers, such as enhanced collaboration, 24/7 access to learning, and personalized educational experiences.

9. Internet of Behaviors

The Internet of Behaviors (IoB) refers to the data analysis of customer behaviors to understand how, why, and when people use technology to make purchasing decisions. It combines behavioral science, the internet of things (IoT), and edge analytics.

IoB innovations are seen to help businesses decipher customer habits across various platforms, create tailored user experiences, and engage with customers in real-time. Smart technology, eCommerce sites, and data analytics tools are pivotal technologies that will enable IoB.

10. Artificial Intelligence and Machine Learning

Artificial Intelligence (AI) is defined as the intelligence demonstrated by machines, whereas machine learning (ML) is a branch of AI that enables systems to learn automatically without being programmed explicitly.

As of 2022, the global market’s estimated value is $136.6 billion. It is projected that by 2025, as many as 97 million people will utilize the AI space for work.

Among the market drivers of AI and machine learning are the advances in deep learning and the growth of machines’ computing power. As industries continue to evolve, software and technologies that can process and utilize Big Data will continue to trend, including AI and ML.

Keep Abreast of Technology Trends

As times change, so will technology trends. It’s crucial to keep abreast of these technology trends in 2023 and beyond as they can influence how customers reach you and the progress of your growth projects.

Without understanding how these trends work, you’re giving your competitors an advantage, especially in today’s highly digital world. Leveraging new technologies is key to reaching more customers and staying ahead of the game, so keep this infographic handy.

Are you looking to take your business to the next level? Get in touch with us to learn how you can accelerate your digital transformation.

2022年8月22日

6 Ways to Protect Your Brand Identity from Theft Online

Business identity theft can significantly hurt an organization or enterprise’s reputation. For this reason, you must know how to protect your brand identity from theft online. Read this blog to learn more.

6 Ways to Protect Your Brand Identity from Theft Online

Organizations and enterprises across all industries must keep their brand identity protected at all times. However, not all businesses know this, leaving them vulnerable to fraudulent acts, especially online.

When this happens, businesses risk damaging their credibility and losing the trust of their customers. In this blog, you’ll learn how to protect your brand identity from theft online to safeguard your customers’ information and business reputation.

What is Business Identity Theft?

Personal identity theft and business identity theft are somewhat similar. In personal identity theft, a person or group impersonates another person for financial gain.

Business identity theft targets an entire organization. Here, a person or group of people with vicious intent can create websites like yours to victimize people.

These sites may make your customers believe they are transacting with you when they are not. Fraudsters create pages with the same attributes as yours, including the tone of communication and site interface.

Cybercriminals can also woo your customers in by imitating your interactions with customers and how close their products and services are to your original offerings.

6 Ways to Protect Your Brand Identity from Theft Online

While it’s challenging to eradicate fraudulent behavior completely, there are ways to protect your brand identity from online theft.

6 Ways to Protect Your Brand Identity from Theft Online

1. Educate your employees about cybersecurity practices

Fraud protection begins within your organization. Given this, it’s crucial to ensure internal controls are in place to protect your sensitive business assets.

Hold training sessions for your employees about cybersecurity procedures and best practices. They should know the following:

  • Password management
  • Business protocol implementation
  • Secure internet browsing
  • Fraud identification
  • Phishing scams
  • Reporting a cyberattack

2. Register your trademark

Another effective way how to protect your brand identity from theft online is trademark registration. While it takes time to apply for and receive trademark rights, the efforts are worth it since infringement by others can be dealt with severely.

3. Build and strictly implement brand guidelines

Brand guidelines help businesses maintain uniformity across all communication channels. If you’re handling several platforms, these guidelines serve as a reference to ensure your communications are following a single voice.

When developing your brand guidelines, remember to keep them short, clear, and full of visual detail. Also, designate a person to review the guides regularly, update elements as necessary, and communicate changes to the rest of the team.

4. Be consistent with your logo

Your logo plays a pivotal role in your brand identity. It’s one way for your customers to connect with your brand.

For this reason, you have to be consistent with your logo and not change it too often. Doing so will make your brand more susceptible to fraud since your customers will be confused about your brand’s ‘look.’

Always think about the message you want to convey when designing your logo and if they have similarities to any existing brands. Once you’ve come up with your final logo, use it across your channels, campaigns, and products.

5. Strengthen your brand presence

Building a solid brand presence is one way to protect your identity from fraudsters. Once you’ve created a consistent customer experience across all your touch points, imposters will find it more difficult to imitate your brand.

Stay consistent with your customer engagement and communications. This way, people can quickly identify whether someone is trying to pose as your company.

6. Take immediate action against brand infringement

If your efforts aren’t enough and you still fall victim to brand identity theft, take appropriate and quick action. First, it’s crucial to identify which country your perpetrator is from. However, expect it to be a long battle if they reside in a different country.

Your legal team can send out a Cease and Desist order, wherein legal course may follow if the perpetrator doesn’t reply to such request. Countries like Singapore, New Zealand, Canada, and Finland have the strongest IP laws.

Strengthen Your Defense Against Brand Identity Theft

As in many things, prevention is better than cure. Preventing fraud is still the best way to combat brand identity theft.

You can keep this guide handy if you’re curious to know how to protect your brand identity from theft online. Also, partner with trusted IT solutions providers like 天博.

Expert providers can guide you properly and help you with your digital security and presence. Get in touch with us today to learn more.

2022年8月11日

7 Ways to Empower Your Remote Workforce with Cloud ERP

Cloud ERP for remote working provides companies an option to expedite their transition to a hybrid work model. Learn how ERPs empower your remote work team.

7 Ways to Empower Your Remote Workforce with Cloud ERP

Cloud ERP for remote working is becoming an integral part of different sectors’ business operations as they transition to a hybrid work model. According to a study by the IT and Business Process Association of the Philippines (IBPAP), 91% of surveyed Filipino workers prefer a hybrid work setup over conventional full-time office work.

If you’re looking to expedite your company’s transition to a hybrid work setup, implementing a cloud ERP solution can help. This article will discuss how cloud ERP systems can empower your remote workforce to make the transition to hybrid work more manageable.

7 Ways to Empower Your Remote Workforce with Cloud ERP

1. Ensures business continuity

Unlike on-premise ERP systems, Cloud ERP systems are not hampered by the need for large and immobile servers in your office. Instead, cloud ERP is hosted by a third-party provider. Since they are not locally installed, they can be accessed from any device from anywhere, the practical applications of which are enormous.

Employees do not have to physically connect their laptops to a LAN cable in the office to get the data they need. Instead, everything is accessible through the cloud. This makes remote working more viable and doing business possible even in the face of lockdowns.

2. Provides a single source of truth

Remote workers need accurate data to properly conduct their work, especially in a hybrid work setup. Fortunately, cloud ERP systems consolidate all company data, creating a single source of truth. This source creates reporting transparency, decreasing the need to talk to multiple to gather different information.

Having one source of information through cloud ERP enables you to manage your projects effectively and produce high-quality results in less time.

3. Improves communication

Instances of miscommunication are unavoidable, especially when working from home. But with cloud ERP acting as a single source of truth between all of the organization’s departments, such cases will be reduced, if not eliminated completely.

In addition, cloud ERPs’ ease of access enables remote employees to work simultaneously and continuously as they share the same source for real-time and accurate information, thus boosting productivity and collaboration.

4. Easily scalable for teams

For companies planning for growth, cloud ERP systems offer immediate scalability and flexibility needed for remote work and the ever-fluctuating nature of business.

ERP systems like Acumatica ERP determines prices based on your evolving needs as your business grows. You only have to pay for the functionality you need, not for user seats.

A cloud ERP has the power to scale teams to be ready for remote work, too! Since this system can be accessed from any internet-connected device, you can hire global talent who are often made inaccessible due to the unavailability of on-premise systems.

5. Accessible yet secure

Ease of access may be a cause for concern in other systems, but cloud ERPs provide superior security to mitigate the chances of a data breach.

Cloud ERP monitors all system activities for remote work and adds a safeguard by fully encrypting all your business’s data. Moreover, administrators can set authority levels so that sensitive information will only be available to those with clearance to see it.

With these security measures in place, storing and retrieving classified company data is not only more accessible but also safer.

6. Fosters collaboration

With the increased transparency and breakdown of geographic barriers afforded by cloud ERP systems, a new culture of collaboration within teams and departments will take hold in your organization.

Additionally, since the disparate modules used by your different departments like accounting, sales, and warehouse will be housed in one system, these functions can be integrated. This will make cross-department collaboration easier as every team member will be on the same page when making crucial decisions.

7. Automates menial procedures

Accomplishing manual business processes like creating invoices and approving workflow are still vital to a company’s success, no matter how menial they seem. However, these procedures can be time-consuming, leading some employees to reluctantly deviate from their original work functions to get these processes done.

By implementing a cloud ERP for remote working, you can automate these menial procedures, freeing you and your employees up to conduct more meaningful work.

Reinventing Remote Work

Cloud ERP for remote working helps your employees in several essential operational aspects. From streamlining processes and automating procedures to encouraging collaboration, cloud ERP systems are fast becoming a necessity for an effective remote working team.

With today’s business landscape ever-evolving, it’s crucial to adopt innovative technology to stay ahead and remain relevant. Incorporating cloud ERP systems will give you a competitive advantage and an insightful and comprehensive view of your business processes.

If you’ve been long searching for a cloud ERP solution to help your company thrive in the digital economy, look no further than 天博. As one of the Philippines’ top-notch IT solutions companies, 天博 offers Acumatica, an award-winning cloud ERP solution created to meet the ever-evolving needs of mid-market companies and their clients.

As a Certified Gold Partner of Acumatica, 天博 aims to continue providing holistic technology solutions that help companies accelerate in this new digital economy. For further inquiries, get in touch with us today!

2022年8月11日

7 Top Qualities of IT Experts BFSI Companies Should Look For

Knowing the top qualities of IT experts lets you filter good talent from great talent in your IT search. Learn those qualities in this article.

7 Top Qualities of IT Experts BFSI Companies Should Look For

When hiring IT staff, you should look for candidates with the top qualities of IT experts who can elevate your company to new heights. You would only want the best talent on your side as a reputable organization in the BFSI industry.

The right IT experts benefit your company in significant ways, from enhancing customer service to increasing overall productivity. Scrutiny of candidates is also vital in ensuring the proper handling of highly confidential and sensitive company and client data.

Filtering for the best talent to join your company is easier once you know what you’re looking for.

7 Top Qualities of IT Experts BFSI Companies Should Look For

Note these qualities as you search for the best IT professionals to join your organization.

1. Is in tune with the latest technologies

Technology trends are in constant flux. An IT expert in tune with the latest technologies helps your company keep up with the shifting trends and emerging technologies such as blockchain, distributed clouds, and the internet of behaviors. This quality also shows a passion for the industry, which means they’re willing to grow and learn as technologies advance.

2. Understands and does not fear data

McKinsey forecasts that interactions between humans and machines will be the standard by 2025. This scenario entails leveraging the power of data in every aspect of work.

Here, one of the top qualities of IT experts you should look for is their willingness to handle large amounts of data. Besides being skilled with spreadsheets, they must also be adept in analyzing and organizing big data, then making valuable insights from them to inform your business strategies so you can avoid financial risks.

3. Possesses the proper certifications

IT experts with certifications are excellent additions to your team. Being certified means they’re highly capable of fulfilling higher-level IT tasks. Some of the most in-demand IT certifications include:

  • Google Cloud Professional Data Engineer
  • Google Cloud Professional Cloud Architect
  • AWS Certified Solutions Architect – Associate

Certified IT experts also boost your company’s reputation. As a leader in the BFSI industry, you cannot settle for uncertified talent. Pros on your team allow you to stay competitive against other established businesses in the BFSI industry.

天博 University provides training and certifications even for the most experienced employees to continuously improve their IT skills and knowledge.

4. Is adaptable and teachable

Adaptability should be among the highest when ranking the top qualities of IT experts. An IT expert who can learn new technologies quickly is one that you can rely on when recent industry trends emerge.

Meanwhile, being teachable goes beyond learning the technical aspects of the industry. This quality entails knowing how to collaborate, communicate, and cooperate with your team better. Likewise, this trait helps reduce company friction, increasing business productivity and efficiency.

5. Is interested in your business and industry

IT experts working at a higher level mustn’t only focus on specific problems your business typically encounters. They should also be able to zoom out and view the role of IT in your industry. Apart from keeping up with the latest BFSI industry trends, they should also be curious about what might be the next “big thing.”

IT experts with these qualities can provide valuable insights into your operations and innovate new ways to improve them.

6. Is solution-oriented

Problem-solving lies at the core of IT. One of the top qualities of IT experts is overcoming common IT challenges such as regulatory compliance, cybersecurity issues, hardware troubleshooting, and maintaining a reasonable uptime for the company’s digital systems. However, you may not only want someone who can solve these problems but also anticipate them and find ways to avoid them altogether.

7. Can simplify technical jargon

Another top quality of IT experts is their good fit with the team, and one of its elements is being an effective communicator.

Communication is part of the pillars of effective IT management, as this department involves interacting with various business units. The problem is that not everyone in the company may understand the highly technical jargon that IT experts commonly use. By communicating these terms more straightforwardly, the uninitiated can understand a highly technical problem.

Finding the Right IT Experts at 天博

Knowing what you’re looking for when filling a role in your company is vital. When you know the top qualities of IT experts, finding the right person becomes much more manageable.

IT experts with the right skills, knowledge, and experience are valuable company assets. They help keep your business organization modern, relevant, and competitive against other BFSI players.

If you’re looking for IT experts to help you stand out in the BFSI industry, consider working with 天博. We have a pool of IT professionals who can support your most complex IT tasks. Get in touch with us at 天博 today to learn more.

2022年8月11日

10 Ecommerce Software Trends in 2023

2022 is soon coming to a close, and marketers are scrambling to adopt the latest eCommerce trends. Read our top 10 eCommerce software trends to look out for in 2023.

10 Ecommerce Software Trends in 2023

As 2022 enters its latter half, eCommerce software trends in 2023 are now a hot topic. The eCommerce field is constantly evolving, and so is the software that helps facilitate it. With constant upgrades, businesses must stay on top of the innovations to remain competitive. 

Experts have predicted 2022 as the year when eCommerce platforms reach higher grounds, covering everything from integration to payment solutions. Predictions like the continued popularization of chatbots and the ever-growing acceptance of mobile payments have passed in recent years. Now, it’s time to know what to expect in 2023, so you can prepare for the upcoming trends in eCommerce. Read our infographic to help you stay in the loop.

10 Ecommerce Software Trends in 2023

10 Ecommerce Software Trends in 2023 to Keep an Eye On

1. Mobile shopping to be the dominant channel for retail

Ecommerce software trends in 2023 will include mobile shopping, which has grown significantly in recent years. Customers worldwide plan to use their smartphones or tablets when buying goods and services online. As mobile shopping increases, online businesses also adopt the mobile-first strategy. 

This prevalence of mobile commerce (mCommerce) can thus transform consumers’ purchasing behaviors while establishing itself as a significant business channel. In fact, estimates show that by 2025, 44.2% of retail eCommerce sales in the U.S. – valued at $728.28 billion  – will be through mobile.

2. The rise of voice shopping

The availability of voice assistants in shopping would be crucial, as it could enhance the effectiveness of the checkout process. 

Voice commerce uses voice recognition technology advancements and interface apps like Alexa, Google Assistant, and Siri to communicate a customer’s voice to the processing bot and receive responses, creating an instantly engaging experience.

And with the steady application of voice shopping assistants, the transaction value of this emerging retail model will reach $19.4 billion in 2023, up from $4.6 billion in 2021.

However, some retailers may face challenges in cases where voice assistant-enabled devices cannot present contextual information to users without a screen. In that case, research advises creating omnichannel retail strategies, where companies offer more product details and seamlessly manage various interactions with shoppers from one platform to another. 

3. Continued utilization of omnichannel chatbots

Tech giants are spending billions of dollars on developing conversational bot technology. According to Gartner, chatbots will be the primary customer service channel for nearly one-quarter of organizations by 2027.

The good news is that despite having mixed feelings about chatbots in general, 80% of those who have engaged with one believe the experience was generally pleasant, with 14% of respondents describing their chatbot encounters as “extremely positive.” Given their favorable response, you can anticipate that more firms will include chatbots in their platforms. 

As one of the eCommerce software trends in 2023, marketers will use conversational chatbots on social media and eCommerce sites. This scenario is possible thanks to chatbots’ ability to collect valuable, relevant data, which companies utilize to curate better solutions for consumer queries and problems.

4. Intensified location-based marketing

Location-based marketing is a direct marketing tactic that uses a device’s location to notify its owner about a marketing message or promotion from a nearby company. These messages typically reach mobile devices via SMS and contain details regarding a local company’s offer or a purchasing incentive, like a coupon code for a discount.

According to Factual, nearly 90% of marketers that use location data consider this marketing approach effective for their campaigns, boosting their customer base, sales, and engagement by 84% to 86%.

More and more organizations recognize this powerful technique, which is why spending on location-targeted mobile advertising will increase in the next six years and surpass $32 billion by the end of 2023. This number is a marked increase from 2018 figures, which amounted to $21.4 billion.

5. Growth of livestream shopping

Livestream shopping is the combination of social commerce and livestreaming. Here, influencers and corporations highlight goods and services by utilizing their social capital. Customers can buy the featured products during the broadcast and communicate with the brand and other viewers via chat.

The experience is comparable to going to a store and having a store representative answer your queries. According to Coresight Research, eCommerce live streaming may generate $25 billion in U.S. sales by 2023, making this an excellent opportunity to explore.

6. Augmented reality to help shoppers in their purchase decisions

While online shopping is convenient, it has one glaring problem: you cannot physically inspect the item before purchasing it. Because of this, consumers might have more reservations about buying your product. Virtual and augmented reality can bridge this gap, providing customers with a 360-degree view of any item or environment, making purchasing decisions easier.

Retail TouchPoints estimates the value of augmented and virtual reality to increase from just $1 billion in 2018 to $7 billion by 2023, making this a viable and worthy investment for your company.

7. Experimentation with shoppable video ads

One of the anticipated trends in eCommerce is interactive video marketing, with over 40% of marketers using it. This new eCommerce trend consists of clickable, interactive elements in the form of product tag overlays or calls to action. Once clicked, the ads will direct viewers to a landing page with additional information about the featured product. 

Shoppable ads will advance video marketing innovation, boost engagement, and improve your return on investment. Interactive ads also offer organizations more detailed data than typical video advertisements in views, shares, and likes—not to mention potentially increasing conversion rates. 

8. AI’s and ML’s more significant roles in eCommerce

Ecommerce trends in 2023 will also include artificial intelligence (AI) and machine learning (ML). As far as IT teams are concerned, top-priority infrastructure projects will comprise AI.

Cloud-based AI will grow 5X by 2023, making it one of the most popular cloud services. That means businesses must periodically improve their AI models to ensure success in this department. For one, IT teams must standardize their data pipelines or fuse ML models with streaming data sources to make real-time consumer preferences and behavior predictions. Companies could then use these insights to inform their marketing strategies.

9. Flexibility of headless commerce

Future eCommerce solutions lean toward the so-called headless commerce. This framework separates the front-end—the layer that customers interact with—and the back-end that runs the internal operations and commerce functionality. 

Since the front-end acts as the “head,” the back-end becomes “headless,” meaning it’s a content-only data source. Think content management system (CMS). A headless CMS can deliver content anywhere without a default delivery system because it can communicate with the front-end using application programming interfaces (APIs).   

Today, more companies are integrating headless commerce into their platforms. In 2020–2021 alone, headless commerce players raised over $1.65 billion as capital for this technology. And by 2023, the prices of B2C digital commerce platforms may decline by 30% due to more extensive implementations of headless commerce. 

10. Crypto payments’ wider acceptance

Ecommerce platforms now accept payments in over 20 cryptocurrencies, including Bitcoin, Ethereum, and Dogecoin. Shoppers can see the price in cryptocurrency and pay from their cryptocurrency wallets at checkout. 

Shopify’s report on the growing customer desire for digital payments means companies should include cryptocurrency in the mix. In fact, 40% of eCommerce shoppers plan to use cryptocurrencies as payment alternatives. 

Looking Ahead

2023 is just around the corner, and marketers are eager to get ahead of the competition by studying and integrating these eCommerce software trends 2023. These trends have the potential to offer better brand experiences and more seamless consumer journeys.

Remember, the future of buying is personalized. That makes social commerce, augmented reality, livestream shopping, and conversational commerce beneficial for businesses and consumers. 

天博 offers secure and scalable IT solutions for any industry. Customer Software Development, Managed IT Services, Cloud Business Solutions, Messaging Gateways, Business Productivity, and Ready-to-Use Platforms are among the services we provide. 

We can help you move forward and improve your business strategy with our custom software solutions. Get in touch with us today!

2022年8月3日

Ecommerce Trends in 2023 and Beyond to Watch Out For

Don’t wait till it’s too late. Learn the latest eCommerce trends of 2023 to stay ahead of the competition. Read our blog to know more about these trends.

Ecommerce Trends in 2023 and Beyond to Watch Out For

Consumer trends continue to evolve, especially in today’s digital age. Insider Intelligence predicts worldwide eCommerce sales could reach $5 trillion in 2022. Retailers are becoming more aware of the trends and leveraging them to see how they can improve their products and services. And now that we’ve entered the second half of the year, there’s more interest in eCommerce trends in 2023.

If you’re a business owner who wants to remain relevant amid the evolving customer needs, here are some developments you can expect in the coming year.

6 eCommerce Trends in 2023 and Beyond You Need to Get Ready For

Ecommerce Trends in 2023 and Beyond to Watch Out For

1. Sustainable shopping

Companies are making more conscious efforts toward the green global trend. This is as the world becomes more inclined to interlace greener options in everything. Millennials claim they prefer companies and goods with a larger purpose than profit. Around 65% of these shoppers identify sustainability as a top priority, and 26% base their purchases solely on these values.

With the numbers indicating that customers are becoming more inclined to make green transactions, a gradual shift to more eco-friendly efforts is worth investing in. Remember to be authentic and honest. Millennials are savvy consumers, and they see through empty promises.

Here’s what you can do to slowly transition to a more sustainable business model:

  • Consider your goals concerning sustainability and the environment.
  • Choose what you can do to assist these efforts.
  • Include your actions in conversations with customers and on your website.

2. Voice search-enabled shopping

Voice search is one of the most popular ways to search online. Since being introduced by Google in 2011, voice search has dramatically increased in usage. In 2020, Insider Intelligence estimated that 128 million people in the U.S. would use a voice assistant at least monthly, a whopping 38.5% of the total population.

As part of eCommerce trends in 2023, voice-activated smart home appliances make it easier to check the weather or the most recent sports score, and even adjust the thermostat. The extensive usage of voice search and voice-activated products has given retailers the power to utilize smart home assistants for eCommerce potential.

Successful AI products like Amazon’s Alexa and Apple’s Siri make this function an increasingly popular and efficient way to do searches. As such, eCommerce retailers that work with voice-search technology are expected to move forward over the coming years.

3. Social commerce

Social commerce promotes a more streamlined and frictionless customer shopping experience, promoting better customer service for businesses.

With businesses like Instagram, TikTok, and Pinterest allowing companies to use their eCommerce platforms, the growth of social commerce may further increase. And thanks to the power of social media, brands will target new generations of consumers with products directly from these applications instead of being redirected elsewhere.

4. Visual commerce and live shopping

Another potential eCommerce trend in 2023 is visual commerce, which is the use of engaging visual materials and augmented reality to improve customer experience. Due to the pandemic, many consumers are still hesitant to shop in-store. This hesitation has led to businesses adapting to a more digital approach.

But, transitioning to online commerce means your customers can’t physically use or try your items. Because they cannot examine the item’s physical characteristics, hold it, or speak with a store employee, they must rely on the product information you provide for them to decide.

Visual commerce immediately addresses consumer concerns about internet shopping. It improves your brand’s visual appeal to drive sales if done right.

For instance, fashion eCommerce recognizes that the visual depiction of products is crucial. Customers are unlikely to purchase things if the product images are not inviting and enticing. As such, visual commerce must include compelling visuals to draw customers’ attention to a product and ultimately make them purchase it.

Live shopping is another trend worth leveraging. It involves selling items via live video streaming, allowing you to present and even demo your products. Interested buyers can ask questions about the products in real-time and purchase directly from the broadcast.

5. Omnichannel retail

Consumers can no longer make the distinction between online and offline buying. As one of the upcoming eCommerce trends in 2023, customers can start their buyer’s journey online and then end in-store. According to a recent study, nearly 90% of consumers want an omnichannel experience.

A true omnichannel strategy must give a consistent brand experience across platforms to meet your customers where they are and create relationships by breaking boundaries. It should emphasize channel diversification for business model optimization, as well as comprehensive data and technology integration.

The bottom line is consumers need the same experience and information regardless of the channel. Customers won’t distinguish between online and offline shopping; therefore, retailers shouldn’t either.

6. Post-purchase experience

Customer service will be a popular eCommerce trend in 2023. Excellent customer service is essential even after the purchase has been completed to keep customers coming back. For online shops, sales transactions are the most lauded part of the deal, but what happens after the purchase matters most for customers.

Returns are a constant problem for both traditional and online merchants. According to research by Metapack, 69% of shoppers say that one of the top three factors for consumers when making an online purchase is the ability to monitor an order.

The same study says 57% of consumers worldwide are “somewhat likely to shop more with a site that made the returns process smoother.”

Adopt These Ecommerce Trends in 2023

2023 is just around the corner, and it’ll be difficult to catch up with other businesses if you don’t stay on top of the latest industry trends. Your business can launch an effective eCommerce venture with these ideas.

Don’t wait till you’re left behind. Partner with a reliable eCommerce platform provider that can give you the edge you need to stand out and succeed. Vessell offers professional eCommerce services to all businesses. Its website builder function allows brands to create a curated website that attracts leads and converts sales. Request a free demo today!

2022年8月3日

5 Tips to Create Hype for New Product Launch

Are you wondering how to create a hype before you launch your new product? Read this blog to learn helpful tips for your eCommerce brand.

5 Tips to Create Hype for New Product Launch

So, you’ve got a new product to launch, and everyone on the team – while a bit anxious – is excited. The next big step for you is creating a buzz around your latest offering. But you’re stuck and don’t know how to create hype for a product launch.

If you’re feeling lost and uncertain how to proceed, this article is for you. We’ve listed down some helpful ways to build hype in launching your new product.

5 Steps to Create Hype for New Product Launch

Take a look at how you can stir buzz and generate sales from your latest product offering.

1. Plan it out

A solid plan is crucial in creating product hype. You’d want to consider all internal and external factors that may affect your launch, especially when you’re building a campaign around it.

As a rule of thumb, you must provide value in all your communications. Give your existing and potential customers something to get excited about.

The goal is to create some sense of mystery, so don’t give all the details away from the get-go. Have a pre-pre-launch, pre-launch, and launch communication plan, and use teasers wisely to stimulate people’s curiosity.

2. Build your market segments

Customizing your message based on your audience is an excellent communications strategy and often leads to better engagement and reception. To do this, you must segment your audience.

Creating market segments helps ensure you send the right message to the right people. For example, if you’re launching a new bra, it won’t make sense to send it to your male customers. Create personas and send out your customized campaigns to subscribers who fit them.

3. Create a sense of urgency and exclusivity

Making your customers feel special is an excellent way to create hype for a product launch. You can build a sense of urgency and promote exclusivity through limited-offer deals.

Using phrases like “limited stocks only” or “available only for a limited time” may hype more customers and drive more sales. To build excitement and anticipation, you can also utilize a countdown timer for exclusive deals and promos.

4. Take pre-orders

The great news is that you don’t have to wait for your product to hit the market to make a profit officially. And this is possible by taking pre-orders.

This strategy is also an excellent way to build hype. Making your product available for early purchase lets your customers know that your latest offering isn’t merely a concept.

Some customers may also tell their family and friends about their excitement and share it on their social media platforms — free advertising for you! So, consider accepting orders early, especially if your item is new to the market or revolutionary.

5. Mind your timing

As in many things, timing is everything. You’d want to ensure your campaigns are sent at optimal times and avoid bombarding your customers with too many messages.

Remember that you want to provide the best experience possible to your customers. Schedule your campaigns, gimmicks, giveaways, and pre-orders wisely to build the hype you want for your new product.

Go For It

Launching a new product is an exciting time for many businesses. But without the right strategy and plan in place, you wouldn’t be able to highlight your latest offering the way it deserves.

If you’re curious about how to create hype for a product launch, these tips come in handy. You already have a fantastic product; all that’s left to do is hype it!

Are you looking to provide an omnichannel experience to your customers to highlight your fresh offerings? Schedule a meeting with our experts today to learn how you can make it possible.