Consumer trends continue to evolve, especially in today’s digital age. Insider Intelligence predicts worldwide eCommerce sales could reach $5 trillion in 2022. Retailers are becoming more aware of the trends and leveraging them to see how they can improve their products and services. And now that we’ve entered the second half of the year, there’s more interest in eCommerce trends in 2023.
If you’re a business owner who wants to remain relevant amid the evolving customer needs, here are some developments you can expect in the coming year.
6 eCommerce Trends in 2023 and Beyond You Need to Get Ready For
1. Sustainable Shopping
Companies are making more conscious efforts toward the green global trend. This is as the world becomes more inclined to interlace greener options in everything. Millennials claim they prefer companies and goods with a larger purpose than profit. Around 65% of these shoppers identify sustainability as a top priority, and 26% base their purchases solely on these values.
With the numbers indicating that customers are becoming more inclined to make green transactions, a gradual shift to more eco-friendly efforts is worth investing in. Remember to be authentic and honest. Millennials are savvy consumers, and they see through empty promises.
Here’s what you can do to slowly transition to a more sustainable business model:
- Consider your goals concerning sustainability and the environment.
- Choose what you can do to assist these efforts.
- Include your actions in conversations with customers and on your website.
2. Voice Search-Enabled Shopping
Voice search is one of the most popular ways to search online. Since being introduced by Google in 2011, voice search has dramatically increased in usage. In 2020, Insider Intelligence estimated that 128 million people in the U.S. would use a voice assistant at least monthly, a whopping 38.5% of the total population.
As part of eCommerce trends in 2023, voice-activated smart home appliances make it easier to check the weather or the most recent sports score, and even adjust the thermostat. The extensive usage of voice search and voice-activated products has given retailers the power to utilize smart home assistants for eCommerce potential.
Successful AI products like Amazon’s Alexa and Apple’s Siri make this function an increasingly popular and efficient way to do searches. As such, eCommerce retailers that work with voice-search technology are expected to move forward over the coming years.
3. Social Commerce
Social commerce promotes a more streamlined and frictionless customer shopping experience, promoting better customer service for businesses.
With businesses like Instagram, TikTok, and Pinterest allowing companies to use their eCommerce platforms, the growth of social commerce may further increase. And thanks to the power of social media, brands will target new generations of consumers with products directly from these applications instead of being redirected elsewhere.
4. Visual Commerce and Live Shopping
Another potential eCommerce trend in 2023 is visual commerce, which is the use of engaging visual materials and augmented reality to improve customer experience. Due to the pandemic, many consumers are still hesitant to shop in-store. This hesitation has led to businesses adapting to a more digital approach.
But, transitioning to online commerce means your customers can’t physically use or try your items. Because they cannot examine the item’s physical characteristics, hold it, or speak with a store employee, they must rely on the product information you provide for them to decide.
Visual commerce immediately addresses consumer concerns about internet shopping. It improves your brand’s visual appeal to drive sales if done right.
For instance, fashion eCommerce recognizes that the visual depiction of products is crucial. Customers are unlikely to purchase things if the product images are not inviting and enticing. As such, visual commerce must include compelling visuals to draw customers’ attention to a product and ultimately make them purchase it.
Live shopping is another trend worth leveraging. It involves selling items via live video streaming, allowing you to present and even demo your products. Interested buyers can ask questions about the products in real-time and purchase directly from the broadcast.
5. Omnichannel Retail
Consumers can no longer make the distinction between online and offline buying. As one of the upcoming eCommerce trends in 2023, customers can start their buyer’s journey online and then end in-store. According to a recent study, nearly 90% of consumers want an omnichannel experience.
A true omnichannel strategy must give a consistent brand experience across platforms to meet your customers where they are and create relationships by breaking boundaries. It should emphasize channel diversification for business model optimization, as well as comprehensive data and technology integration.
The bottom line is consumers need the same experience and information regardless of the channel. Customers won’t distinguish between online and offline shopping; therefore, retailers shouldn’t either.
6. Post-Purchase Experience
Customer service will be a popular eCommerce trend in 2023. Excellent customer service is essential even after the purchase has been completed to keep customers coming back. For online shops, sales transactions are the most lauded part of the deal, but what happens after the purchase matters most for customers.
Returns are a constant problem for both traditional and online merchants. According to research by Metapack, 69% of shoppers say that one of the top three factors for consumers when making an online purchase is the ability to monitor an order.
The same study says 57% of consumers worldwide are “somewhat likely to shop more with a site that made the returns process smoother.”
Adopt These Ecommerce Trends in 2023
2023 is just around the corner, and it’ll be difficult to catch up with other businesses if you don’t stay on top of the latest industry trends. Your business can launch an effective eCommerce venture with these ideas.
Don’t wait till you’re left behind. Partner with a reliable eCommerce platform provider that can give you the edge you need to stand out and succeed. Vessell offers professional eCommerce services to all businesses. Its website builder function allows brands to create a curated website that attracts leads and converts sales. Request a free demo today!