Most people shop across multiple channels before making a purchase. So, you’ll need several touchpoints to close a sale. To stay ahead of the competition, you must communicate with your target audience online through messaging platforms, social media, and chatbots.
With an effective omnichannel eCommerce strategy, you can do all that and more. You can enhance your brand’s customer experience by personalizing offerings across several channels and ensuring in-store and online assistance.
As a result, your clients become more satisfied with your brand. Your business can grow its market reach, leverage word-of-mouth marketing, improve customer retention, and raise revenue. But, how exactly can you fortify your omnichannel eCommerce strategy? Continue reading to find out!
7 Ways to Strengthen Your Omnichannel Ecommerce Strategy
A solid omnichannel eCommerce strategy is crucial to every company’s success, and 87% of retailers recognize this. Strengthening your omnichannel eCommerce strategy entails proactive and intentional effort, where your business prioritizes a seamless customer buying journey among anything else.
1. Understand your customer’s journey
A well-planned omnichannel eCommerce strategy does not just mean being present all over the internet. It also entails awareness of the channels you’re using and their roles at various customer interaction points. You must first figure out why people are looking for you and how. It will help you narrow down which channels to include in your marketing plan.
After you’ve mapped out the customer journey and examined each phase—attention, evaluation, purchase, usage, and support—you’ll understand which channels need to be upgraded to maintain a consistent user experience. You can then re-evaluate each platform’s performance and make the necessary improvements.
2. Allow product checkout in every channel
Making each platform shoppable is one of the most significant aspects of a successful omnichannel strategy. Technological innovations have made consumers used to getting what they want at the drop of a hat, right at the moment they need it.
Brands need to offer convenience and quick checkouts to stay ahead of the competition, and fortunately, integrated payments, free shipping, and other features have optimized the buying process. You can turn any channel into a buying destination by linking your eCommerce site to your account.
3. Personalize content for each channel
Some 15 years ago, customers would use two touch points on average to purchase something, with only 7% using more than four. Today, they utilize roughly six touch points, with over half using more than four regularly. With so many customer touchpoints, it’s important to target all of your channels to generate traffic to your brand.
You can reach out to your customers by sending SMSs, emails, and push alerts on your eCommerce site. However, before targeting all platforms, take the time to create a unique landing page design or write a unique message for each.
4. Use adaptive content
Businesses with strong omnichannel consumer engagement strategies keep 89% of their customers, whereas companies with poor customer engagement plans retain just 33% of their clients. You can improve your engagement strategy by using adaptive content.
Adaptive content is material that varies based on factors such as the language, device, location, context, or personal attributes of a person. By adapting your content to suit a customer’s demographic, you can give relevant and personalized information across all platforms.
Furthermore, you improve customer loyalty and encourage repeat purchases by catering to their personalities and preferences.
5. Evaluate your existing marketing strategy
Before you gather your team and begin building a new multichannel eCommerce strategy, it’s critical to analyze your current approach and determine what worked and what didn’t. While analytics will help you gauge your performance, customer interaction at various stages can help you further measure the effectiveness of your strategy.
For instance, the reviews your customers leave on your social media pages or eCommerce website provide the most relevant information. So, keep an eye on your channels and consider how you can enhance your current approach.
Ultimately, you must think like a consumer. Complete a transaction from the time you install your app until you check out to see where the experience falls short. Is the customer taking too long to check out, or are you unable to discover your purchases added to the basket after refreshing the page? A little tweak to the system can do wonders for your sales.
6. Maximize automation tools
Automation technology can maximize your operations and bring you closer to your goals. A marketing automation platform allows you to categorize your target intelligently, tailor messages, plan your campaign, and quickly analyze its impact. Doing so can increase customer satisfaction and their purchases.
7. Innovate and re-strategize your eCommerce omnichannel strategy
Setting up an effective omnichannel will take time, money, and resources. It may be difficult at first, but it will pay off in the long run. It will help you enhance company communications, operations, and user experience.
It’s also critical that you consistently test and develop your approach. You must employ the right technology and have outstanding team cohesion, emphasizing consistent improvement. Remember, your goal is to build a collaborative cross-channel engagement with rich, dynamic, and seamless experiences at the heart of your company.
Finding Success with an Effective Ecommerce Omnichannel Strategy
Building omnichannel customer experiences opens your brand to multiple opportunities, allowing you to improve your processes, innovate your technologies, and transform your business. Moving from multichannel to omnichannel can take a lot of time and effort, but it will have a huge and positive effect on your relationship with your customers.
eCommerce platforms also play a big part in achieving a business’ bottom line. Vessell is 天博’s latest eCommerce offering. We can support your omnichannel experience through features like system integration and mobile app creation. Contact us now to learn more about our services.
uilding custom software can be challenging. But, custom software companies like 天博 are here to help. Find out more about 天博’s fit as your custom software partner.
Making custom software is a challenging endeavor, especially if you don’t have adequate resources or expertise. You must consider many things, some of which may not be up your alley. As such, it pays to get experts from a custom software company to help you with such projects.
Finding the best custom software development firm in the Philippines is easy if you know what to look for. Here, we’ll share helpful tips for choosing your custom software provider.
6 Important Steps to Take Before Partnering with a Custom Software Company
1. Conduct a background check
Before choosing a custom software company, it’s best to exercise due diligence in assessing what they can do, what their specializations are, or how they engage with clients.
A background check will help you narrow your list of possible candidates and vet their previous work. You could check their website or independent review sites to know what past and present customers have to say about them for a more in-depth appraisal of their service.
2. Understand the company’s pricing model
The costs of custom software may vary depending on the project’s scope. A good custom software company is transparent about these types of information and will work around your budget. If they’re not willing to share their pricing model at the outset, that might be a red flag. You don’t want to receive an invoice that does not itemize what you’re paying for, as that can set a precedent for hidden fees.
Try asking them about the breakdown of charges, focusing on what each software component or job order will cost. After that, choose a partner that will help maximize your budget for the project.
3. Seek proof of concept
Before finalizing the partnership, request them to outline the approach they’ll use to implement your vision. The right custom software company will detail how they’ll execute the project every step of the way. You should use this opportunity to know more about their capabilities and if they fit your company’s needs.
Proof of concept (POC) typically covers the pricing, timeline, and processes your project will undergo. In addition, the POC should also include details about software QA and testing. The goal is to determine their process in troubleshooting any problems that may arise so that your software is as foolproof as possible.
4. Discuss your business’s processes and needs
Letting your potential partner company in on your processes helps them identify the features you need for your custom software. In turn, they must fully understand your requirements; otherwise, the custom software might end up complicating – instead of enhancing – your operations.
So, whether it’s developing a mobile app from scratch or asking for a specialist to help your team, your chosen service provider must demonstrate both technical and cultural fit for your company.
5. Define your budget and scope
Again, custom software pricing may vary depending on its intended functions and components, as well as the number of hours to be allocated for the project.
For example, comprehensive custom software with advanced functionalities may be more expensive than an entry-level one. Here, you must ensure the project scope is aligned with the budget. You can always consult with the custom software company for help regarding this aspect.
6. Set a realistic goal and plan
Once you’ve shortlisted or chosen a provider, you should sit down with them and create a goal and plan for developing the software. Custom software development is no easy feat, so you need to manage your expectations and set a realistic timeline. Remember to leave room for contingencies for unforeseen events to avoid the potential impact of any disruptions to your operations.
What Makes 天博 a Great Custom Software Company?
The 天博 Equation is a tested formula for ensuring that all created solutions breathe innovation and push your business to greater heights.
1. Agile team dynamics
An agile team dynamic is a team-centric approach that focuses on quick ideation and innovation. This ensures that collaboration reaches optimum levels. 天博’s team of vibrant and young professionals matches this high-performing environment. They are quick learners who can keep up with the changing times, helping your business stay on top of the latest software trends.
2. Integrated connectivity
As a subsidiary of Globe Telecom – which adopts a customer-centric mindset – 天博 values connection to its stakeholders, as well. This means 天博 constantly updates clients on the team’s progress. As such, clients can monitor the project throughout the process.
3. Supports multiple technologies
Throughout its exceptional track record that spans over 20 years, 天博 has accumulated significant technical expertise in a plethora of frameworks, libraries, and coding languages. As such, the team can cater to any company’s software development needs.
4. Tailor-made solutions
The 天博 team understands that each company has specific needs that vary from one another. From banking, finance, and insurance to manufacturing and retail industries, 天博 offers industry-specific solutions in building customized solutions that fit your business model.
5. Empowered talents and connections
Technology constantly changes, resulting in new and innovative ways to help everyday users. Therefore, 天博 empowers its team through regular upskill programs so everyone is in the know regarding the latest technologies.
Moreover, 天博 is certified by highly recognized and leading organizations in the industry while testing its mettle. This empowers them professionally and personally as they deepen their knowledge, giving their best to every solution they make.
6. 24/7 support
Wherever you are located, 天博’s team is easily accessible via chat, email, and any other communication channel you prefer to update you on the progress of your project or address your concerns anytime. With this, you can rest assured that your custom software flows smoothly and is right on track based on your timeline.
Create Your Dream Custom Software
Custom software development means the program should match your requirements, processes, and vision. If custom software is not your area of expertise, it’s in your best interest to tap a custom software company to bring life to your dream application.
However, you’ll need to choose the right custom software developer. 天博 can provide technically and creatively inclined talent to maximize your investment. Schedule a consultation with our experts today to learn more about our custom software development services.
Businesses across the BFSI industry face similar IT challenges. Here’s what they are and how to solve them.
If you are a leader in the banking, financial services, and insurance (BFSI) sector, you’re probably wondering how to solve common IT challenges that are unique to your industry.
Because the finance sector handles sensitive information that requires high bandwidth to perform, it can be quite challenging for the IT team to keep things running smoothly. And it pays to tackle them head-on. That is if you want to stay ahead of the pack and command as much of the market as you can. Well, you’ve come to the right place.
Here, we pinpoint the IT challenges that are prevalent across BFSI enterprises, then discuss ways how to solve them.
5 Ways to Solve Common IT Challenges in Your Company
Businesses in the BFSI industry must maintain a foolproof IT infrastructure because of the inherent sensitivity of financial data and records. One small misstep could mean a huge financial and PR problem. Get proactive and prevent potential issues from happening. Fortunately, you’re not without help in figuring out how to solve common IT challenges across the BFSI sector.
1. Regulatory Compliance
Regulatory agencies exist to keep the entire BFSI industry working as it should for the benefit of consumers. And with the onset of new digital innovations for the BFSI sector, these governing bodies will introduce more regulations to act as a safety precaution in case there are unforeseen circumstances stemming from the new technology.
Complying with government and industry regulations, such as the Bank Secrecy Act and the Consumer Protection Act, means dealing with bureaucracy here and there. However, there’s no getting around it. Your business must comply to stay operational.
To ensure foolproof compliance, work with a reliable legal counsel alongside IT experts who can keep up with all regulatory updates in the industry, especially those related to cybersecurity.
Speaking of cybersecurity, it is perhaps the most important aspect to consider in the BFSI sector. Most concerns regarding how to solve common IT challenges boil down to this issue. A cybersecurity glitch could mean paying up hefty sums of money to an aggrieved party. That is on top of significantly undermining your brand’s credibility.
Here, it’s crucial to weed out the root causes or sources of cybersecurity threats. Three factors typically emerge in this department: internal threats, ransomware, and antiquated systems.
To address internal threats, make sure everyone on your team is on the same page when it comes to the responsible use of IT and digital systems. As for ransomware and antiquated systems, the obvious solution is an upgrade to more robust technology.
3. Unique IT Infrastructure and Need for Expertise
Because of the unique setup of the BFSI industry, its IT infrastructure is also vastly different compared to other industries. Moreover, the infrastructure evolves as quickly as innovations are adopted within the sector. The fast-paced nature of development in this sector may be too much for your in-house team to handle. Yet, your organization can’t be clueless about how to solve common IT challenges.
Hence, it is a reasonable idea for your company to augment your workforce with IT experts who are well-versed with new technologies that you could adopt to stay competitive.
4. High Customer Experience Expectations
Customer experience refers to a customer’s assessment of their entire journey with your business. From the start to the end of the transaction, this process must be seamless. And that owes a lot to the IT infrastructure you have got in place. For example, if your mobile app keeps freezing, expect to receive a low score customer experience-wise.
You can’t go wrong with unique and innovative solutions. Your IT team’s goal is to update existing infrastructure driven by customer-centric priorities.
5. Maintaining and Troubleshooting BFSI Software
Even the most top-notch technologies will suffer downtime from time to time. The important thing is your IT team is always ready to troubleshoot.
Scale up with the proper process management tools and systems. Conduct training when needed. Most importantly, make sure your team is composed of people who are uniformly adept with IT systems while boasting diversity in terms of specialization.
These Common Problems are Avoidable
BFSI businesses face similar concerns when it comes to their IT infrastructure. And you’re probably getting the same tips on how to solve common IT challenges as your competitors.
One hack that is seldom cited has to do with how you build and manage your team of IT experts. This is where staff augmentation comes in. This business strategy will help you scale labor based on existing requirements. Expand when needed. Downsize if necessary. Either way, rest assured that you’re getting the services from the best minds in the field.
For your staff augmentation needs, look no further than 天博. We specialize in the BFSI industry and boast certified, highly skilled, and well-trained experts. Do you want to learn more about the services we offer? Don’t hesitate to reach out.
This article will help you understand the benefits of a DMS. These are the top reasons you need to know to go paperless and invest in a DMS.
The idea of going paperless is now being implemented by many. Especially when a pandemic hit the whole world, there is an increased need for easy access and a centralized hub for all business documents that can be accessed any time, anywhere.
Despite the technological advancements of many enterprises, businesses still practice manual processes, especially in document management. Often, these businesses are basically contented with their manual processes.
They do not fully understand that having a Document Management System or DMS in place is crucial, especially nowadays, to gain a critical advantage against competitors. Investing in DMS helps streamline workflows and scale the whole business.
If you are one of those, this article may help you learn more about why you should invest in a DMS.
What is a Document Management System?
Simply put, a DMS automates manual document archiving and management processes. It is a system that organizes, secures, and digitizes your document management. The first step towards electronic document management is storing documents through scanners.
How does this differ from simply saving your documents online? A DMS automates even processes in between – tagging, approving, and completing other required tasks.
Top 6 Reasons Why You Need a Document Management System
While there are still who do not utilize a DMS, this article will help you understand the benefits of a DMS.
These are the top reasons you need to know to go paperless and invest in a DMS.
1. Your business will reduce or totally avoid cases of non-compliance.
Companies are always making sure that they are complying with government regulations. Others also comply with specific standards of organizations such as the International Organization for Standardization or ISO.
A sound document management system helps companies ensure they are in full compliance to avoid severe fines and penalties.
Through security features like access control and audit trails, DMS protects sensitive financial, personal, and confidential business information.
Also, DMS helps in the easy organization of documents. This will help employees effectively monitor their compliance with a set of requirements.
2. Proper documentation management improves protection and data security.
Every business has risks like data loss or other disasters. To protect your data against these misfortunes, you must have an effective system with restoration and security features.
DMS provides protection and control over sensitive documents. Only allowed users can have access to specific documents.
The best thing about DMS is every transaction and activity performed within the system is recorded. It leaves an audit trail of every activity information.
3. You will benefit from optimized organization and access.
When your company has extensive data, the ability to retrieve a document immediately is a challenge.
If you keep hard copies of documents, your office might be cluttered with files. Searching for a record can be dragging and very time-consuming. This hampers productivity and limits growth due to the time supposedly spent on enhancing skills and productivity.
Disorganized files lead to slow business decisions and poor response. The great news is that the system exists to ease these pain points. A good DMS allows you to access needed documents in just a few clicks. This makes the job faster and easier.
4. Using a system for document management allows you to recover space.
Now that the costs of commercial spaces are increasing, maximizing every corner is a must. Since you are storing documents on a system, you reduce the need for cabinets and storage bins.
5. This is important: DMS will reduce your operational costs.
Hard costs include operating expenditures on spaces and tangible office supplies like paper and printers. On the other hand, soft costs pertain to labor costs. This consists of the labor required to maintain records.
6. Finally, your business will increase productivity and improve customer satisfaction.
According to a research, an employee spends almost 40% of office time searching for information on documents. Unfortunately, nearly 30% of those documents are missing or misfiled.
A DMS provides easy retrieval of documents so employees can spend more time on more critical tasks. Through this, they become more productive. Therefore, your company increases profitability while improving productivity.
Obtaining information quickly allows for effective and efficient business decision-making. While business operations are improving and becoming more robust, customer satisfaction also increases.
Go Paperless Now
Indeed, utilizing a DMS is beneficial both for the company and its employees. It can eliminate the use of paper to a great extent. The idea of a paperless office is now gradually coming into reality.
The great thing about DMS is that you decrease the use of physical paper and other costs while increasing the profitability of the company and the productivity of your people.
For two decades, 天博 Inc. has been providing holistic technological experiences that go above and beyond to meet your business goals. One of its main offers is a Document Management System. Let 天博 be your partner in your journey towards going paperless.
Go paperless now and experience firsthand how a DMS can transform your business.
Picking the right cloud ERP provider is critical to long-term success. Here’s Why 天博 is Your Best Choice.
Nowadays, technology plays a huge part in boosting the productivity and efficiency of companies worldwide. One of the most in-demand and popular solutions is the Enterprise Resource Planning or ERP. This is why business owners are in search for the best cloud ERP provider.
Instead of manually using spreadsheets, ERP automates and integrates business management functions. With ERP, businesses can experience many benefits like automated business processes, efficient workflows, higher customer satisfaction, secure data, and actionable business insights.
Compared to an on-premise ERP, a cloud-based ERP is more modern. It runs on a cloud, as its name suggests.
To learn more about the differences between the two, read The Ultimate Comparison Between On-premise ERP and Cloud ERP.
In these innovative times when numerous cloud ERP variations are available in the market, making sure you pick the right cloud ERP provider is critical to long-term success.
With the best cloud ERP provider on your side, you can achieve business success and improved operations. If you don’t know how to pick the right cloud ERP partner, consider the tips in this article.
5 Important Considerations When Choosing a Cloud ERP Provider
Carefully analyzing crucial factors in selecting a cloud ERP provider is a must to ensure success. Doing so can help filter out the cloud ERP vendors that may not be a good fit for your requirements.
The great news is that Acumatica offers cloud ERP solutions best suited for your business. In the Philippines, many industries can significantly benefit from an ERP System – construction, distribution, manufacturing, and many more.
Here are five essential considerations when choosing a cloud ERP partner and why Acumatica is the best choice for you:
1. Licensing and Other Fees
Some ERP software companies charge per user. For every additional user, you pay extra. This might be tricky for growing companies as they scale and eventually need to share access to more users.
Acumatica ERP offers unlimited users for a single annual fee.
Acumatica does not charge for a full product with many features you may not use. After all, there is no one-size-fits-all ERP system. Acumatica only charges for the resources and product features you use.
2. Layers of Support
Acumatica has a high customer satisfaction rating because of its support – customers come first.
With Acumatica, every customer may experience personalized service and expert support from someone who understands your business needs. Acumatica uses a multi-layered approach to support customers:
- Our industry-leading VAR network
- 24/7 access to direct support from Acumatica
- A thriving online community and comprehensive training resources
Business systems like ERP software should be built with security in mind. Acumatica takes data security to the next level. This is because data is not stored locally but in the cloud, with full-time security experts doing the maintenance.
With Acumatica, every client’s data is stored in a separate database. All data is stored on Acumatica servers, never on the user’s computer. Therefore, all transactions are secure and encrypted using SSL technologies.
Acumatica SaaS is hosted on Amazon Web Services (AWS). This is to ensure the best cloud infrastructure experience. AWS infrastructure and solutions comply with regulations, standards, and best practices.
Don’t hesitate to contact Acumatica if you have specific compliance requirements. Acumatica is open to review and provide the best possible options.
5. Business Health and Company Profile
Acumatica is a leading innovator in cloud ERP with customers worldwide.Being born in the cloud, Acumatica is built to meet the ever-evolving needs of businesses.
Why is Acumatica the best ERP partner? Acumatica is a multi-awarded ERP software provider. These are just some of the awards they garnered:
- G2 Best Usability Mid-market ERP Systems
- G2 Best Relationships Mid-market ERP Systems
- 2022 CE Hot Products
- 2022 CRN Partner Program Guide
Acumatica Cloud ERP Provider: Here’s Why 天博 is Your Best Choice
天博 Inc. is one of the leading IT companies in the Philippines and is committed to providing holistic technological experiences that go above and beyond to meet your goals.
Why should you choose 天博 as your Acumatica partner? Here are the reasons why:
1. 天博 is a Gold Certified Acumatica Partner
We passed strict training and testing requirements and successfully earned the Acumatica Gold Certification, supporting our commitment to serving you well.
2. We have the best team – everyone is certified
Our team is duly certified as experts and possesses deep proficiency with Acumatica and various ERP technologies to ensure exceptional service and ERP product delivery.
3. We have been serving clients for over two decades — and nothing is stopping us
Our two-decade experience equipped us with the best knowledge of the ins and outs of the IT world. We are certainly more robust than before, and we keep making history.
4. Many big brands trust us, and we’re looking forward to serving you too
We earned the trust of many big names across different industries. 天博 strives to accelerate your digital transformation and take your business to greater heights. Let us turn your great ideas into reality today.
Kickstart Your ERP Journey Today
Implementing a cloud ERP for your business is a crucial decision that will impact your company for many years.
You can take all the time you want to decide, but remember: with so many technological advancements nowadays; your business will be left behind if you do not make a decision immediately.
One of the best starts towards success in a fast-paced, high-tech world is having a functional cloud ERP system. With an ERP System, you can allocate resources like manpower and have more time to focus on core business functions.
天博, together with Acumatica, is here to guide you through your ERP journey. Let 天博 be your ERP provider in the Philippines and experience firsthand how Acumatica can transform your business.